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For promising students majoring in industrial design at undergraduate level or in industrial design and its related fields at postgraduate level. This scholarship is supported by research fees accumulated by former staff member and Emeritus Professor Tony Parker, Professor in Industrial Design, during his tenure at Massey University's College of Creative Arts. Professor Parker's Industrial Design research practice focused on aesthetically driven affective product design. This included product desirability, usability, experience, branding and innovation for improved user satisfaction. Research concentrated on strategically defining and integrating distinct, and aesthetically innovative, affective product attributes for agricultural, automotive and security products intended for global niche markets. His enduring collaboration with Gallagher Industries resulted in numerous commercially successful and international design award winning products.